Today we are going to chat about the power of owning your own email list.
As direct sellers, we often get focused on using our company’s websites, tools, and marketing assets, right?
These company-based resources are incredible, and oftentimes priceless platforms that we could never replicate on our own. However, when you lead your customers to all of your company’s resources and they create accounts, enter contact information and interact with a quiz/poll or questionnaire; your company now owns that person’s contact info. This isn’t all bad, but let me ask you this:
What if your company website went down for a few hours? Or a few days?
What if you leave your company and want to bring your customers with you?
What if you want your own creative ways to interact with your customers?
Many social sellers assume that in a worse-case scenario, they could always reach out to most customers on social media, but ….
What if your social media gets hacked and you’re no longer able to DM your customers?
There are many scenarios that could happen, which is exactly why we suggest building your own email list.
This is incredibly easy and actually opens up a whole new world of communication and connection with your customers & leads. BONUS: you will always get a much higher rate of conversion using an email versus just posting on social media.
Two easy ways to build your email list:
Every time you post on social media, lead your audience, with a clear call to action, to an innovative link-in-bio (or easy webpage) that asks them a fun/interactive question and requires them to enter their email address. Example: “Want a free sample? Drop your email here!”
We recommend using BossLady Bio because it’s the very best platform that offers features for generating leads and nurturing customers. Nothing beats it. You seriously won’t need any other link!
Every time you gain a new customer, record their email address and save it in a free spreadsheet. We recommend Google Sheets for easy access on mobile or desktop! BONUS: BossLady Bio also has a Question Box feature that automatically collects your visitors emails and sends them to your inbox. It also saves your contacts’ emails in your analytics!
Once you collect folks' email addresses, there are endless ways to build a connection. Some examples include:
A simple follow-up or thank you message
A monthly newsletter sharing tips and special offers
Sending interactive demo videos to ensure great results
Creating a waitlist for upcoming product launches and the list goes on and on
