Lead with Your Value: Your “I help” statement (found on your social media profile) is your digital handshake with potential customers. Let’s give it a refresh! Clearly communicate the unique value you bring to the table and the benefits your audience can expect.
TIP: Remember, authenticity is key in making a lasting impression. This does NOT need to be perfect and polished.
Bio Breakdown: Your link-in-bio is the virtual door to your online store, so let’s make sure people can see you’re “open for business!” Showcase your latest wins, offerings, or standout services to captivate your audience’s attention. Keep it concise, compelling, and infused with your authentic personality. You want to stop scrollers in their tracks and leave them craving more.
TIP: the simplest way to get the most eyes on your offerings is to use a clear call to action every single time you post. For example: “go explore my link-in-bio now for every detail you need!“
Feed Cleanup Crew: Time to declutter your feed and curate content that resonates with your audience. Say goodbye to outdated posts and cringe-worthy throwbacks that you likely copy/pasted years ago, and hello to a feed that exudes confidence, fun and shows your authentic self.
TIP: Consider updating your Insta highlights section to provide easy access to key information about you and your brand.
Engagement Extravaganza: Show your audience some love by actively engaging with them! Respond to comments, initiate conversations in DMs, and let your followers know that you’re more than just a one-dimensional face – you’re a social powerhouse ready to connect, be vulnerable and empower.
TIP: Use a Question Box in your link-in-bio to spark connections, create new leads and grow your own email list. (🌟More on this at the bottom, so keep reading!!)
Link-in-Bio Brilliance: Your link in bio is prime real estate, so let’s make it count! Craft compelling calls-to-action and irresistible offers that entice your followers to click through. Consider adding a video clip to add a personal touch and further engage your audience. Remember, every click is a potential opportunity to drive sales and grow your business.
Bonus Tip: Own Your Influence. Take control of who you follow and who has access to your content. Delete followers who cause you to second guess yourself. Surround yourself with positivity and inspiration by unfollowing accounts that don’t align with your goals. Curate a feed that uplifts and motivates you to chase your dreams with confidence.
