Have you recently noticed a big trend on social media called “faceless branding”?
I’m not gonna lie, I’ve been torn over this trend.
Why?
Because I’ve seen some social seller’s accounts grow and attract some impressive numbers of people using this approach.
But, after lots of thinking through this concept, I always land back on this one common theme:
people buy you before they buy from you.
Let’s get real for a moment. Social media is like a crowded marketplace where everyone’s shouting to be heard. But here’s the thing: people don’t just want to buy from a faceless account; they want to connect with real people.
That’s where you come in. By being authentically YOU, you’re not just selling a product; you’re selling a piece of yourself. And guess what? That’s what people are craving.
Now, finding your authentic self and purpose might sound like some existential journey that you need to hire a life coach for, but it’s simpler than you think. It’s about figuring out what lights you up, what makes you jump out of bed in the morning (aside from the promise of a good cup of coffee, of course). Maybe you’re passionate about empowering other women, or maybe you geek out over eco-friendly products. Whatever it is, own it!
When you’re clear on your purpose, it’s like having a compass guiding you through the noise of social media. You’ll know exactly what content to create, what products to promote, and most importantly, how to connect with your audience on a deeper level. Because let’s face it, people can smell inauthenticity from a mile away.
But here’s the other kicker: self-awareness isn’t just about knowing your strengths; it’s also about embracing your weaknesses. Yep, I said it. We’re all a work in progress, and that’s okay. In fact, it’s more than okay; it’s what makes us human. So, don’t be afraid to show your vulnerability. It’s what makes you relatable, and trust me, people will respect you for it.
So, here’s your homework: take some time to reflect on what makes you, well, you. What are your passions? Your quirks? Your values? (Your social selling business can only be a tiny part of who you are.) Once you’ve got that figured out, let it shine through in everything you do – from your Instagram posts to your customer interactions.
Pro Tip: if you post five times per week, three of those posts should be something about YOU and only 2 of those should be about your products.
Remember, loving yourself starts with celebrating all the things that make you, YOU! And when you do that, you’ll not only attract a tribe of loyal followers but also turn your social media presence into a powerhouse brand that people can’t resist. So, go ahead, embrace your uniqueness, and show the world what you’re made of!
Now that you’re well on your way to identifying what interests you and shows off your personal brand, you need a weekly Social Media Posting Plan to use as your step-by-step guide. Grab this FREEBIE now to get your social media content planned in minutes!
