All good relationships are built when trust is established. People need to get to know and like someone before that trust is present. This is no different in a social selling business.
Social sellers know that getting a sale is not just simply working to exchange goods for money, but more a connection and then a transfer of added value. This is only successful, especially online, when you actively create know, like and trust with your audience (network, prospects).
Here are 5 easy ways for you to build trust:
1. Authenticity
2. Simplicity/Clarity
Pro Tip: Reread your social media captions at the end of the night, when your brain is tired. If you can’t easily comprehend the information or flow, simplify it!
3. Social Proof
4. Consistency
Consistency creates a strong sense of reliability. When your prospects hear a clear, strong message from you over and over, your brand becomes recognizable, familiar and eventually creates trust. Create a schedule and stick to it so your followers not only expect to hear from you, but they look forward to it!
5. Engagement
Creating an environment where people can have meaningful conversations and ask questions, is sure to build trust. Engage with people in positive ways. Comment, like, and follow them and show genuine interest in other people. Listen actively and be curious. Have actual conversations with your following. If your audience is engaged, they will likely spread the word about your business and help to promote it.
