Ok, so summer’s just around the corner, which means that most modern entrepreneurs get easily distracted by chaotic schedules, unusual routines and dwindling attention spans.
So, while you’re busy soaking up the sun, (trying to keep your sanity), sipping on your favorite iced drink, and living your best life, your business doesn’t have to take a backseat.
Keeping you and your brand visible, while generating leads can be a breeze if you follow these ten steps AND have a powerful link-in-bio.
Here’s how you can make the most of your mini-site and ensure your business continues to thrive even when you’re on the go.
Refresh Your Bio Link for Summer Vibes
First things first, let’s give your mini website (aka: bio link) a summer makeover. Update your profile picture to something light and fun. Use bright, summery colors in your branding to catch your audience’s eye. Add seasonal offers or summer-themed content to keep your audience engaged and excited.
Action Step: Change your profile picture to a sunny, cheerful image and update your bio with a summer-themed call-to-action.
Highlight Seasonal Offers and Promotions
Got a summer sale or a special promotion? Make it the star of your bio link. Highlight your best offers right at the top to attract more clicks and ultimately to convert those clicks to customers! Seasonal offers create urgency and excitement, encouraging your audience to take action.
Action Step: Update the top button links in your bio to showcase a summer promotion or your best sellers. Use phrases like “Summer Special” or “Limited Time Offer.”
Create Engaging Content
Summer is all about fun and relaxation, so let your content reflect that. Share behind-the-scenes glimpses of your summer activities, post about how you’re balancing work and play, and create engaging Instagram or Facebook Stories that resonate with your audience. Authenticity wins hearts!
Action Step: Post a mix of business and personal content. Share stories, pictures, and videos that show the human side of you and your brand.
Schedule Your Posts
While you’re enjoying your summer, let technology do the heavy lifting. Use scheduling tools to plan and automate your social media posts. This way, your audience stays engaged, and you don’t have to worry about going MIA.
For step-by-step guidance on this, check out this helpful blog: https://planable.io/blog/schedule-instagram-reels/
Action Step: Use a social media scheduling tool to plan your posts for the next few weeks. Make sure to include clear call to actions in every post. This ensures everyone will go straight to your link in bio to learn more and be exposed to everything you offer, all in one place.
Engage with Your Audience
Even when you’re busy, taking a few minutes to engage with your audience can make a big difference. Respond to other people’s posts, reply to comments, answer messages, and show appreciation for your followers. Building relationships is key to maintaining brand loyalty.
Action Step: Set aside 10 minutes each day for engagement. Show your audience that you’re there for them, even during the busy summer months.
Leverage User-Generated Content
Encourage your followers to share their own summer stories and tag you! User-generated content is a fantastic way to build community and trust. Plus, it’s free marketing for you!
Action Step: Create a summer-themed hashtag and encourage your loyal customers to share a pic of their favorite product, tag you and use the hashtag!
Run a Summer Contest
Who doesn’t love a good contest? Host a summer-themed contest or giveaway to boost engagement and attract new leads. Make it fun, simple, and rewarding.
Action Step: Plan a simple contest, such as a quiz. Promote it through on your bio and offer a prize that will excite your audience. Example: For 48 hours, tell your followers to go take your quick quiz (linked to your bio) and all of those who take your quiz will be entered to win a _________ (fill in the blanks).
Update Your Links Regularly
Keep your mini website fresh by regularly updating your links. Whether it’s a new demo video, a product launch, or an upcoming event, make sure your audience knows about it.
Action Step: Set a calendar reminder to update your bio link links every week with the latest content and offers.
Showcase Testimonials and Reviews
Summer is a great time to highlight the positive feedback you’ve received. Showcase testimonials and reviews prominently in your bio link to build credibility and trust.
Action Step: Add a section in your mini website dedicated to testimonials and positive reviews. Update it regularly.
Track Your Performance
Keep an eye on your analytics to see how your bio link is performing. Track clicks, engagement, and leads generated. This will help you understand what’s working and where you can improve.
For more helpful tips about using your analytics strategically, read this helpful blog here: Use the Power of Analytics to Attract New Customers on Social Media
Action Step: Check your analytics weekly. Adjust your strategy based on the data. Focus on what’s driving the most engagement and leads.
There you have it! With these tips, you can keep your brand shining bright all summer long.
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